AWAKE

Since its creation in 2019, AWAKE has brought a philosophical vision to the watchmaking industry, with the mission of highlighting the natural splendor of the world through the object that symbolises time, and what we do with it. This is why the brand creates watches using innovative materials that preserve our resources, with handmade techniques capable of reflecting the beauty that surrounds us.

2024 marks the fifth anniversary of AWAKE and the launch of its first permanent, Swiss Made collection which you can preview here at Windup New York. This new line serves as a testament to the brand’s evolution, bridging traditional craftsmanship with Swiss watchmaking expertise. It underscores AWAKE’s ongoing dedication to redefining the boundaries of design and watchmaking innovation.

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This post was written by Myra Shallan