June 9, 2022 6:13 pm Published by

Meet VIEREN – the covetable new luxury watch microbrand inspiring you to “power your time” with modernist automatic watches designed to look sleek and sexy from every angle.

Discover the OG Automatic Collection inspired by modernist architecture. These ultra-thin rectangular watches are gender neutral, powered by ETA-2671 automatic movements, and certified Swiss Made in La-Chaux-de-Fonds, Switzerland. Each monochromatic style is limited to 100 editions.

Founded by next-gen female watch entrepreneur Jess Chow and acclaimed Canadian fashion designer Sunny Fong, VIEREN was created to celebrate life’s meaningful moments. Come shop modern automatic watches, chat with the founders, and receive a special gift at the event when you register your email on →

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This post was written by Nelly Calhoun