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Latest news
Everything You Can See and Do at the 2026 Windup Watch Fair NYC
Every October, Fifth Avenue fills with watch enthusiasts doing wrist checks, brand founders showing off their latest releases, and collectors promising themselves they'll make j…
Read →October 6, 2026Presenting the Lead Sponsors of Windup NYC 2026 and More!
Meet the lead sponsors bringing new releases to Windup Watch Fair NYC 2026: Bremont, Brew, Bulova, Christopher Ward, and Oris.
Read →September 23, 2026Windup Watch Fair NYC 2026: The Biggest Watch Fair Around Just Got Bigger
The Windup Watch Fair is coming back to Manhattan, and this year promises to be our biggest NYC fair yet.
Read →Four cities. One community.
Windup travels the country every year — every stop free and open to all. Pick a city, then see what's waiting on the floor.
Meet the makers
Seventy-plus brands under one roof, from household names to first-time independents.
Browse brands →02Do, don't just look
Watchmaking demos, strap bars, panels, and pop-ups you can only get on the floor.
See events →03Find your people
Panels with the voices you follow, collector meetups, and an after-hours scene.
Join in →Who you'll meet
Every brand on the floor — from lead partners to first-time independents.
Panels & Events in New York
Six to ten happenings each stop — talks, demos, meetups, and after-hours. Tap any event for details, times, and speakers.
eBay Live × Happy Jewelers Livestream Auction
A live-streamed auction with Happy Jewelers, broadcast straight from the Windup floor.
View event →The Grey NATO Podcast × Marathon Special
James StaceyEditor-in-Chief, Hodinkee & Co-Host of The Grey NATO Podcast
Jason HeatonCo-host, The Grey NATO podcast
Blake BuettnerFounder, The Deep Track & Head of Content, Collective Horology
Harrison McCrindleStrategic Government Contracting Officer, MarathonA special panel presentation with The Grey NATO podcast and Marathon, followed by a happy hour.
View event →Exclusive Fossil Film Screening & Q&A
Ryan WhiteSenior Creative Director, Fossil
Kyle SnarrHead of Partnerships, Worn & WoundAn exclusive Fossil film screening followed by a Q&A. Space is limited, so please RSVP in advance.
View event →eBay Live × Vookum Livestream Auction
A live-streamed auction with Vookum, broadcast straight from the Windup floor.
View event →G-SHOCK Special Presentation
A special presentation from G-SHOCK on the Windup stage.
View event →Exclusive Fossil Film Screening & Q&A
Ryan WhiteSenior Creative Director, Fossil
Kyle SnarrHead of Partnerships, Worn & WoundAn exclusive Fossil film screening followed by a Q&A. Space is limited, so please RSVP in advance.
View event →eBay Live × Tanner & Co. Livestream Auction
A live-streamed auction with Tanner & Co., broadcast straight from the Windup floor.
View event →eBay Live × TimeTitans Livestream Auction
A live-streamed auction with TimeTitans, broadcast straight from the Windup floor.
View event →What they're saying
Windup, in the words of the outlets covering it — from the front row to the show floor.
Now in its 10th year, the Windup Watch Fair has become a go-to destination for independent brands and watch enthusiasts.Read →
This is a chance to see and try watches from your favorite microbrand and other watchmakers.Read →
It's fun, it's carefree, it's cheerful — what's not to like?Read →
The Windup Watch Fair is definitely more my speed.Read →
Eleven years of unbridled success.Read →
15 of the best new under-the-radar watches from the WindUp and WatchTime fairs.Read →More than
a fair.
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