Presenting the Lead Sponsors of Windup NYC 2026 and More!

Founded in 2002, Bremont has spent more than two decades chasing one goal: building the world’s most capable tool watches. Guided by the spirit of the great British pioneers and its “Take It Further” mantra, the brand designs watches for every environment, from ocean depths and mountain peaks to the far edges of the map. Explorers, adventurers, and the military rely on them.

The brand's latest is the Supermarine Full Ceramic Deep Blue, a 250-piece limited edition whose new colorway was inspired by the meeting point of ocean and ice. Its 43mm monobloc case is blue ceramic, which is lightweight, highly scratch-resistant, and notoriously tricky to manufacture, and it's built around a titanium inner case with a helium escape valve and 500 meters of water resistance. Trapezoid indexes flow from the bezel onto a black wave-effect dial and meet in a naval-inspired crosshair at the center, all glowing blue with Super-LumiNova. Bremont ambassador Aldo Kane, a former Royal Marine, put it to the test in Iceland, from freezing dives in glacial lakes to exposed glacier climbs. Flip it over and you'll find a titanium caseback engraved with a map of the world's oceans, a fitting finish for a watch built for the depths and tested at the edge of the world.

Born in New York City and inspired by the design language of espresso machines and coffee culture, Brew has become one of the most recognizable independent brands around. Founder Jonathan Ferrer’s playful, design-forward approach has turned a love of the coffee break into a whole visual identity. This is their first time as a Lead Sponsor in NYC and will be celebrating that fact with the addition of The Chrono Café. So definitely swing by to check that out, along with their current line-up of unique watches.

The Metric Retro Dial Chronograph is a fine example of that coffee-break philosophy. It has a compact 36mm steel case with 1970s styling and a mix of brushed and polished surfaces that gives it an industrial look. The multi-color dial has recessed subdials and plenty of retro personality. Inside, a VK68 meca-quartz movement pairs quartz accuracy with the crisp, mechanical feel of a traditional chronograph. There’s a fun detail on the dial, too: the chronograph scale is built to time an espresso shot, which should land somewhere between 25 and 35 seconds. It’s a chronograph made for your morning cup, and it’s every bit as fun on the wrist as it sounds.

And since it wouldn’t be Windup without it, Brew is once again sponsoring our coffee bar. Find your way to the Brew Coffee Bar and stay fueled all weekend long.

Founded in New York City in 1875, Bulova has spent well over a century pushing the boundaries of what a watch can do, from pioneering advertising and timekeeping firsts to iconic designs that still feel fresh today. There’s something especially fitting about welcoming a brand with such deep New York roots to Windup NYC.

While you’re there, step into a bygone era with Bulova’s activation on the show floor, a nod to the heritage that’s made the brand a household name and experience the new Bulova A-11 Jimmy. Inspired by Bulova’s military heritage, the 37mm automatic field watch brings the familiar A-11 aesthetic into a modern package, with a coin-edge case, black dial, luminous hands and markers, and a 42-hour-power-reserve automatic movement.

Since its founding in 2004, Christopher Ward has earned a reputation for delivering exceptional value and enthusiast-driven design. Through innovative movements, modern sports watches, and elegant dress pieces, the British brand continues to redefine expectations for accessible luxury.

The C1 Loco Classic is the newest addition to the brand’s Atelier collection, and it’s arriving right on time. It officially launches October 15, so Windup NYC is one of the very first places you can see it in the metal. The Loco Classic is a softer, more classical take on the symmetrical layout that made the C12 Loco a sensation. It’s powered by the same hand-wound CW-003 caliber, but the front and rear bridges have been reworked with gentler, rounded forms and finished with more than five hours of hand work. The 41mm steel case holds a ceramic time-telling dial, and the movement offers a 144-hour power reserve. It’s already turning heads, too: the Loco Classic is one of six finalists in the Petite Aiguille category at this year’s Grand Prix d’Horlogerie de Genève. It’s a watch worth crossing town for.

Independent and proudly Swiss, Oris has spent more than 120 years producing mechanical watches known for their character, quality, and joyful approach to watchmaking. The brand’s commitment to meaningful storytelling and purposeful watchmaking continues with one of its most heartfelt recent releases.

Created in partnership with the ALS Association and honoring one of baseball’s most enduring legends, the Oris Lou Gehrig Limited Edition pays tribute to the “Iron Horse” and his lasting legacy. Based on the Big Crown Pointer Date, the watch features thoughtful details inspired by Gehrig and his iconic No. 4 while helping raise awareness for ALS. And there’s no better place to celebrate a Yankees legend than right here in New York. Combining timeless design with a meaningful cause, it exemplifies Oris’ belief that watches should do more than tell time. They should make a positive impact.