The largest watch fair in the world.
Windup brings the watch world together in person — four cities a year, seventy-plus brands per stop, and a weekend built for the people who love this stuff. No ticket, no line, always free.
Watches are better in person.
You can read every review and watch every video, but nothing replaces seeing a watch on your own wrist — feeling the weight, catching the dial in the light, talking to the person who designed it.
Windup exists to make that possible for everyone. We bring the brands, the community, and the makers into one room and open the doors. No gatekeeping, no admission — just watches and the people who love them.
What started as a single weekend has become a national tour, but the idea has never changed: the best way to fall for a watch is to hold it.
10+ years of a watch fair for everyone.
- 2015
The first Windup
A single weekend in New York where enthusiasts could finally meet the brands they followed online — in person, hands-on, no barrier to entry.
- 2018
Coast to coast
The fair added San Francisco, proving the format travels. Same free entry, same crowd energy, a whole new room of makers.
- 2019
Chicago joins the tour
A third city cemented Windup as a national circuit. Panels, demos, and after-hours became a fixture of every stop.
- 2022
Back on the road
After the pause, the community came back stronger than ever — bigger rooms, more independents, longer lines out the door.
- 2024
Dallas debuts
A fourth city brought the fair to a new part of the country, rounding out a true four-stop annual tour.
- 2025
10-year anniversary
A decade of Windup — a watch fair for everyone, still free and still growing, now 30,000+ attendees a year across four cities.
- 2026
Chicago expands
The Chicago stop grows into a bigger space with more brands and more programming than ever.
Made by Worn & Wound
Windup is produced by Worn & Wound, the independent watch publication that's been covering the enthusiast world since 2011 — reviews, photography, journalism, and a shop built by collectors.
The fair is an extension of that mission: connect the community, champion independent makers, and keep the door open to anyone curious about watches.