Citizen

Citizen, a pioneer in watchmaking and innovation since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. 2026 marks the 50th anniversary of Eco-Drive innovation, a milestone that reflects a half century of pushing the boundaries of light-powered technology. Citizen Eco-Drive uses any kind of light – artificial or natural light – to power its watches. This mastery of materials and technology has allowed the brand to continually introduce new and differentiated ways for watch wearers to experience light-powered watchmaking, made possible by the depth and breadth of Citizen’s technological leadership.