Everything You Can See and Do at the 2026 Windup Watch Fair NYC
Every October, Fifth Avenue fills with watch enthusiasts doing wrist checks, brand founders showing off their latest releases, and collectors promising themselves they'll make just one more lap. That buzz is back. Windup Watch Fair NYC returns this weekend, and we've packed Center415 with new watches, special installations, exclusive releases, and plenty of reasons to stick around.
First, a big thank-you to the brands, sponsors, partners, and enthusiasts who make Windup what it is. You're the reason this feels less like a trade show and more like a reunion with a few hundred of your closest watch-obsessed friends. Here's what we've got in store.
Center415 on 5th Avenue
Between 37th and 38th Streets (415 Fifth Ave)Friday, October 16: 12 PM–6 PM
Saturday, October 17: 12 PM–6 PM
Sunday, October 18: 12 PM–5 PMFree and open to everyone
No registration necessary
Windup wouldn't happen without the brands that help bring it all together. This year's Lead Sponsors are Bremont, Brew, Bulova, Christopher Ward, and Oris.
We're also welcoming eBay Live as our Official Live Streaming Partner, WatchPro as our Official Print Media Partner, Miyota as our Official Movement Sponsor, and The Watch Preserve as our Official Appraisal Sponsor. Thanks to all of them for helping make this year's fair our biggest yet.
What's New This Year
The eBay Live Studio
Our familiar Podcast & Panel space has a new look. This year, it's becoming a full-blown live-streaming studio with eBay Live, bringing brand broadcasts, sellers, and auctions straight to the Windup floor. More on the weekend's programming below.
The North Hall
First time at Windup? Don't stop after your first lap. For the first time, we're expanding into the North Hall on Level 1. Head past the eBay Live Studio toward the bar, and you'll find even more brands to explore.
The Fossil Signature Lounge
Fossil is celebrating some important new releases with its own lounge. After a few hours of wrist checks and watch talk, you'll probably appreciate a place to sit, recharge, and see what the brand has been working on.
Fuel for the Fair
Watch shopping takes stamina. Fortunately, we've got you covered. Look out for donuts courtesy of Donut Watch Co. and Dough while waiting in line. Donut Watch Co. is also making its first-ever public release at Windup NYC, so be sure to visit its booth if you miss the action out front. Inside, the Brew Chrono Cafe will be pouring complimentary nitro cold brew all weekend. Caffeine and chronographs: a pretty great combination.
Features You Won't Want to Miss
Thanks to Omologato, you'll get a close-up look at Indianapolis 500 champion Rodger Ward's single-speed dirt-track racer. It's a genuine piece of racing history, and a pretty wild sight among all those chronographs.
G-SHOCK is taking over an entire room with its “Breaking Ground” activation, including a dedicated space for the MR-G collection. If you know G-SHOCK primarily as the watch you can knock around without a second thought, this is your chance to see another side of the brand.
Bulova and Accutron are bringing an immersive installation called “A Moment in Time” that lets you take a step back in time. We'll leave the details to the experience itself. Just make sure it's on your list.
We've teamed up with Vostok Europe and Rumpl for another Windup Giveaway. Scan the QR code near the main entrance to enter. Then head over to Grand Central Watch and scan the code at its booth for a chance to win the Lorier x Grand Central Watch Roosevelt. Two more reasons to keep your phone handy.
Watchmakers On Site
Got a vintage watch you'd love to know more about? Bring it along. The experts at The Watch Preserve will be on hand all weekend for evaluations, helping uncover the stories behind those mystery watches gathering dust in your grandfather’s drawer. And assuming you also leave with something new, Grand Central Watch and David Lane Designs will be available for strap swaps and bracelet resizing. Because the right watch deserves the right fit.
The Weekend Lineup
The eBay Live Studio will be busy all weekend with livestream auctions, special presentations, and plenty of watch talk.
Friday, October 16
12:30 PM: eBay Live x Happy Jewelers Livestream Auction
5 PM: The Grey NATO Podcast x Marathon Special Panel Presentation and Happy Hour
Saturday, October 17
11 AM: Exclusive Fossil Film Screening and Q&A (RSVP HERE!)
12:30 PM: eBay Live x Vookum Livestream Auction
5 PM: G-SHOCK Special Presentation
Sunday, October 18
11 AM: Exclusive Fossil Film Screening and Q&A (RSVP HERE!)
12:30 PM: eBay Live x Tanner & Co. Livestream Auction
1 PM: eBay Live x TimeTitans Livestream Auction
New Watches You'll See First at Windup
One of the best things about Windup? Brands save some of their biggest news for the fair, from brand-new models to limited editions made specifically for the occasion.
Here's a look at who's bringing something fresh to NYC:
AVI-8, Beaubleu, Brew, Briston, Christopher Ward, CIGA Design, Clemence, Donut Watch Company, DOXA, Elliot Brown, Ercigoj Watches, Fossil, Formex, GiantMouse, Hanhart, Heinrich, Héron, HTD, Junghans, Kuoe Kyoto, M.A.D. Editions, Makina, Marathon, MeisterSinger, Monbrey, Mr Jones, Papar, Parivas, Paulin, Peacock, Shinola, Spinnaker, Spotted Square, Stella Watch Company, Timex, Timex Atelier, Titan, Traska, VAER, Voxel, WMT, Wren, Xeric, and Yema
And that's just what we know about so far! Half the fun of Windup is stumbling across something unexpected, so take your time, ask questions, and make a few extra laps.
See You at Windup
Three days. Dozens of debuts. Free coffee and donuts. A race car on Fifth Avenue. And enough watches to make that “just one more lap” promise completely unrealistic. From all of us at Worn & Wound, thanks for being part of this community and making Windup what it is. Come curious, wear something good, and bring your wallet.
Follow us on Instagram and sign up for our newsletter for updates on all the programming that will be happening at the fair as well. You can always find the key information about our events at windupwatchfair.com.
We'll see you at Center415.