The beer gardens of Munich were the birthplace of Rosenbusch, where three German friends met regularly to share their passion for mechanical watches. Each of them had their own stories and experiences connected to watches—memories of an old wristwatch passed down from a deceased grandfather or stories of a watch purchased for the birth of a child. For them, a mechanical watch goes beyond simply telling time; it holds deep meaning, brings memories to life, and fosters connections between people.

Driven by this shared feeling, they founded Rosenbusch with a single goal: to make the experience of high-quality mechanical watches accessible to as many people as possible. They wanted to not only share their passion but also create meaningful connections and foster a sense of community.